TRIAL continues to challenge itself with the mission, "Your 'daily necessity store'," while SEIYU pursues the mission, "Aiming for the 'joy of having SEIYU nearby'." Furthermore, as our group's unified vision, we have established "Making shopping enjoyable and life richer," and we will continue to deliver new value to our customers.

Our stores are located all over Japan, with formats ranging from small to large.

We focus on food, particularly fresh items, to provide delicious and high-quality products. Our non-food selection includes a variety of household and hardware items.

We follow an Every Day Low Price (EDLP) strategy to ensure our prices are always competitive.

Our vision is "Create the next generation shopping experience and revolutionize retail operations through the power of technology". Under the vision, we provide various solutions utilizing IoT devices, and software services.
Through developping smart shopping carts and other products, we aim to provide customers with a new shopping experience and elminate inefficiency in the retail industry by collaborating with manufacturers and utilizing data.

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