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Corporate Information

History

While rooted in the IT industry, we have continuously embraced challenges such as establishing supercenter formats and revitalizing GMS through takeover stores, also ventured into various initiatives, including the development of Smart Store Technology®️ utilizing Retail AI and collaborative efforts with other companies.
For over 20 years since 1999, our revenue has consistently grown. Below is the history of our endeavors and challenges.

The beginning of Retail x IT

1970-1980

1974

  • Asahiya Grand Opening
    Asahiya opens in Fukuoka City in 1974 as an antique dealer and recycling shop, laying the groundwork for Trial.
株式会社あさひや

1984

  • Establishment of Trial Company, Inc.
    ELBIT Grand Opening
    Our predecessor was renamed Trial Company, Inc. in 1984 and continued to expand the number of home appliance and electronics retail outlets since changing names.
エレビット住吉店

1992

  • Opening of Trial's First Store
    We opened our first discount store in 1992, and steadily shifted our business to focus on operating a network of discount stores, partly by acquiring other companies.

1996

  • Opening of Super Center's First Store
    We established our first Super Center in 1996 and began a period of nationwide expansion from the early 2000s.
スーパーセンタートライアル北九州空港バイパス店オープン

Massive store expansion through takeover of GMS locations and continuous IT development.

2001-2010

2001

  • Commenced In-Store Opening in Premises Vacated After GMS Withdrawal Since 2001
    During the period of high economic growth, the general merchandise store (GMS) format thrived. However, due to challenging business conditions influenced by changing consumer needs and the times, many GMS stores closed.
    Trial began opening stores by moving into vacant spaces left by the withdrawal of GMS and other stores. Alongside specialized employees well-versed in the business, Trial established its format while accelerating nationwide expansion across Japan.
宇都宮店

2003

  • Established a software development base in China in 2003.
    Set up a software development base in Yantai City, China, focusing on strengthening IT system and device development through the hiring of local engineers.
中国煙台市TRE

2008

  • In June 2009, we acquired CowBoy Co., Ltd.
    In June 2009, we acquired CowBoy Co., Ltd., a grocery store chain operating primarily in Hokkaido.

Collaborating with external companies for co-creation of value,
accelerating the development of Smart Store Technology.

2010-

2013

  • Commencement of operations for the data platform 'MD-Link' in 2013.
    Developed and initiated the operation of MD-Link, a platform enabling the sharing of various data related to products between manufacturing manufacturers and stores. Implemented open innovation to achieve overall optimization through shared data.

2015

  • We became a holding company in September 2015

2016

  • Initiation of the Joint Business Plan (JBP) in 2016
    Collaborating with various stakeholders in the supply chain, including manufacturers and wholesalers, to address and eliminate waste, excess, and inefficiencies in the retail industry.
    JBP Summits are held, bringing top executives together to discuss and address industry challenges.

2018

  • Establishment of Retail AI, Inc. in 2018
    Providing revolutionary solutions to the retail industry, including the development of AI cameras to monitor aspects such as payment tablet-equipped shopping carts (Skip Cart) and inventory status.
Retailエントランス
  • Super Center Trial Island City Store Opening
    Introducing IoT devices such as Skip Cart and AI cameras, the Super Center Trial Island City Store (located in Higashi-ku, Fukuoka City) opens as Japan's first smart store, offering a new shopping experience.

2021

  • Aiming to become Japan's leading hub for Retail DX (Retail IT/AI transformation), the Remote Work Town Musubu Miyawaka Project officially launches as a collaborative effort involving industry, government, and academia to develop the most advanced center in retail technology and artificial intelligence in 2021.