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Monthly Sales Report
Monthly Sales Report
FY2027 Monthly Sales Report (Distribution and Retail Business)
Updated around the 10th of each month.
(YoY : %)
| 2026 | 2027 | Full | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jul. | Aug. | Sep. | Q1 | Oct. | Nov. | Dec. | Q2 | 1H | Jan. | Feb. | Mar. | Q3 | Apr. | May | Jun. | Q4 | 2H | ||||
| TRIAL | Comp. Stores | Sales | 104.0 | 103.5 | 103.5 | 103.7 | |||||||||||||||
| Customer Traffic | 102.0 | 102.6 | 100.8 | 101.8 | |||||||||||||||||
| Average Spending | 101.9 | 100.9 | 102.8 | 101.8 | |||||||||||||||||
| All Stores | Sales | 110.6 | 108.6 | 109.8 | 109.6 | ||||||||||||||||
| Store Opening | 2 | 1 | 2 | 5 | |||||||||||||||||
| Store Closure | 0 | 0 | 0 | 0 | |||||||||||||||||
| Store Count | 380 | 381 | 383 | 383 | |||||||||||||||||
| SEIYU | Comp. Stores | Sales | 108.9 | 108.8 | 107.0 | 108.2 | |||||||||||||||
| Customer Traffic | 110.5 | 109.5 | 106.9 | 108.9 | |||||||||||||||||
| Average Spending | 98.6 | 99.4 | 100.2 | 99.4 | |||||||||||||||||
| All Stores | Sales | 107.4 | 107.7 | 105.4 | 106.8 | ||||||||||||||||
| Store Opening | 0 | 1 | 0 | 1 | |||||||||||||||||
| Store Closure | 0 | 0 | 0 | 0 | |||||||||||||||||
| Store Count | 243 | 244 | 244 | 244 | |||||||||||||||||
| Format conversion (SEIYU to TRIAL SEIYU) | 1 | 1 | 0 | 2 | |||||||||||||||||
*YoY sales growth are preliminary figures based on POS data. They may differ from book closing figures.
*Product categories are as follows. Grocery: Processed food like snacks. Daily: Eggs and dairies. Fresh: Fruit, Meat, Fish and Ready meals. Living: Household essentials such as daily consumables.Hardware: Durables - such as home electronics. Apparel: Innerwear, outerwear.
*Stores converted to “TRIAL SEIYU” format are counted as "SEIYU" stores, but the total number of stores within SEIYU remains.
Overview
(Weather, Events)
During the month, high precipitation and limited sunshine hours were observed, particularly along the Pacific coast of eastern Japan, due to the effects of typhoons and the seasonal rain front.Temperatures declined compared with the record-high levels seen in the previous year.
(Business at TRIAL stores)
Food and seasonal products remained solid, SSS exceeded YoY for the 9th consecutive month. Fresh products, Ready meals, and alcoholic beverages drove sales grow during the long holiday period in September. One more holiday YoY lifted SSS by approx. 0.8 pts. Following the "2026 Kumamoto Earthquake" on July 28, one store remains temporarily closed.
Food: SEIYU PB "Green Curry with Hot Green Chili" in retort curry performed well, along with beer-related products, including low-malt and new-genre beer, grew ahead of the alcohol tax revisionin October. TRIAL PB sweet bread "Cheese Kouign-Amann" and frozen fruit gained customer support. Autumn vegetables, PB products "Premium Salmon" series, and "Garlic Shrimp" in seafood, beef, pork and chicken in meat attracted customers. Rice sales declined YoY, partly due to a pullback from strong demand for stockpiled rice in September 2025. Signature rice bowls such as "Pork Cutlet Bowl" and "Special Seaweed Bento," along with "Egg Full-filling Sandwiches" continue to led the sales.
Non-food: Rainwear and roomwear products such as the apparel PB "Relaxed Long Pants" performed well.
(Business at SEIYU stores)
Despite continued challenging weather conditions, including record-long rainfall in the Kanto region, customer traffic maintained strong growth. Average price per item exceeded YoY, and average spending also turned positive YoY, SSS exceeded YoY for the 12th consecutive month.
Food: Daily products such as natto, tofu, and oden-related items, as well as autumn vegetables, performed steadily. In addition to strengthened sushi offerings, TRIAL’s signature "Pork Cutlet Bowl," and "Egg Full-filling Sandwiches" continued to receive strong customer support and drove sales.
Non-food: Rainwear and casual wear for the fall and winter season performed well.
(Store Opening, Closure, Format Conversion, Renovation)
Opening : 2 Super Center : Nabari (Mie), Kanegasaki (Iwate)
Closure : 0
Format Conversion : 0
Renovation : 1 TRIAL GO : Ekoda Sakaecho (Tokyo)
*YoY sales growth are preliminary figures based on POS data. They may differ from book closing figures.
*Product categories are as follows. Grocery: Processed food like snacks. Daily: Eggs and dairies. Fresh: Fruits, Meat, Fish and Ready meals. Living: Household essentials such as daily consumables.Hardware: Durables - such as home electronics. Apparel: Innerwear, outerwear.
*"TRIAL SEIYU" (stores converted from SEIYU to TRIAL SEIYU format) are counted as SEIYU stores, with no change in the total number of SEIYU stores.